SITUATION:
Almost 2 million children suffer bullying in Spain. A nightmare THAT can only overcome in one way:
recovering their self-confidence. Something that can be found practiSing sports.
EVENT:
During the Spanish Boxing Championship, three boxers changed their names to insults that many children deal with every day, showing that no insult can hide the greatness that we all have inside.
FIND OUT More of this campaign at:
Awards
clio 2018
SHORTLIST - pr
SHORTLIST - pr
NY FESTIVAL 2018
SHORTLIST - SPORTING EVENTS
SHORTLIST - LIVE SHOWS
SHORTLIST - CIVIC & SOCIAL EDUCATION
SHORTLIST - SOCIAL GOOD
SHORTLIST - SOCIAL GOOD
SHORTLIST - SPORTING EVENTS
SHORTLIST - LIVE SHOWS
SHORTLIST - CIVIC & SOCIAL EDUCATION
SHORTLIST - SOCIAL GOOD
SHORTLIST - SOCIAL GOOD
EL SOL 2018
BRONZE - ACTIVATION
BRONZE - ACTIVATION
BRONZE - PR
SHORTLIST - DIGITAL
SHORTLIST - DIGITAL
SHORTLIST - BRANDED CONTENT
BRONZE - ACTIVATION
BRONZE - ACTIVATION
BRONZE - PR
SHORTLIST - DIGITAL
SHORTLIST - DIGITAL
SHORTLIST - BRANDED CONTENT
EL OJO DE IBEROAMÉRICA 2018
SHORTLIST - ACTIVATION
SHORTLIST - DIGITAL & SOCIAL
SHORTLIST - INNOVATION
SHORTLIST - PR
SHORTLIST - ACTIVATION
SHORTLIST - DIGITAL & SOCIAL
SHORTLIST - INNOVATION
SHORTLIST - PR
FIAP 2018
silver - pr
silver - pr
C DE C 2018
SHORTLIST - ACTIVATION
SHORTLIST - ACTIVATION
SHORTLIST - PR
SHORTLIST - ACTIVATION
SHORTLIST - ACTIVATION
SHORTLIST - PR
