IKEA discovered that the most traditional Swedish dish was not Swedish, but Turkish.
However, the brand found a way to get the Swedish Government to claim the meatballs Swedish.
And guess what? They did it.
FIND OUT More ABOUT this campaign at:
Adweek - AdAge - Taxi - Campaign​​​​​​​

You may also like

The WAI - The Art of Trending
2022
IKEA - Kings&Queens
2020
Burger King – It's Only Natural
2025
IKEA - The Outdoors Today
2023
IKEA - Buy With Your Time
2020
IKEA - Proudly Second Best
2023
IKEA - Supporting First Steps
2025
AMSTEL - Shot Without Permission
2026
Honda - #StayHome
2020
IKEA - Guilty Pets
2024
↑Back to Top