Animals worldwide are increasingly being treated as family members. Recent studies reveal that 67% of people aged 18-32 choose pets over parenthood. Naturally, as these furry friends become integral parts of households, the frequency of little domestic accidents also increases.
To highlight affordability by featuring iconic IKEA products accidentally broken by cats and dogs.
Showcasing the heartfelt moments and challenges that pet parents often experience at home in their everyday lives, while also comforting them: with IKEA, their furry friends’ mischiefs are problems they can afford.
Find more about this campaign at:
Inc. - AdAge - Contagious - AdWeek - TrendHunter
AWARDS:
CANNES LIONS 2024
BRONZE - Outdoor
SHORTLIST - Print & Publishing
BRONZE - Outdoor
SHORTLIST - Print & Publishing
NEW YORK FESTIVALS 2025
GOLD - Use of Humor
GOLD - Use of Humor
CLIO AWARDS 2025
SHORTLIST - Print
SHORTLIST - Out of Home
SHORTLIST - Print
SHORTLIST - Out of Home
ONE SHOW 2025
MERIT - Billboards & Transit
MERIT - Billboards & Transit
LIA AWARDS 2024
FINALIST - TV/Cinema
FINALIST - TV/Cinema
ADC GERMANY 2025
SHORTLIST - Print
SHORTLIST - Print
