IKEA - Proudly Second Best

If you’re a parent, you’ll spare no effort to offer the best for your kids. That’s why in IKEA, we have a whole range of quality products specially designed to help them with their daily needs. But if we’re fully honest, no matter how proud we are of our products, for kids there’s always going to be one better option to comfortably lie on: their own parents.

This strong and universally relatable observation is the inspiration of our latest campaign. A humble approach from a brand that has historically been an important partner for families all across the globe. And a celebration of the strongest human connection there is.

A collaboration between DAVID Madrid and INGO Hamburg.

Film Campaign:

Print Campaign:

Radio Campaign:

Find more about this campaign at:

Inc. - AdAge - AdWeek - Campaign - The Independent - Contagious - The Drum

AWARDS:

CANNES LIONS 2023
GOLD - FILM
SILVER - FILM
SILVER - PRINT & PUBLISHING
SILVER - OUTDOOR
SILVER - OUTDOOR
SHORTLIST - FILM
SHORTLIST - FILM
SHORTLIST - PRINT & PUBLISHING
SHORTLIST - PRINT & PUBLISHING
SHORTLIST - PRINT & PUBLISHING
SHORTLIST - PRINT & PUBLISHING
SHORTLIST - OUTDOOR
SHORTLIST - OUTDOOR
SHORTLIST - OUTDOOR
SHORTLIST - OUTDOOR

LIA 2023
GOLD - TV/CINEMA
SILVER - ONLINE FILM
SILVER - PRINT
SILVER - BILLBOARD
SILVER - POSTER

EL SOL 2023
GRAND PRIX - Print & Publishing / Medios Impresos
GOLD - Print & Publishing / Medios Impresos
SILVER - OOH / Exterior
SHORTLIST - Film
SHORTLIST - Best International Campaign / Mejor Campaña Internacional

CAMPAIGN BIG GLOBAL AWARDS 2024
GOLD - best print campaign of the year

SHOTS AWARDS 2024
GOLD - CONCEPT

CICLOPE FESTIVAL 2023
SILVER - FILM

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