If you’re a parent, you’ll spare no effort to offer the best for your kids. That’s why in IKEA, we have a whole range of quality products specially designed to help them with their daily needs. But if we’re fully honest, no matter how proud we are of our products, for kids there’s always going to be one better option to comfortably lie on: their own parents.​​​​​​​
This strong and universally relatable observation is the inspiration of our latest campaign. A humble approach from a brand that has historically been an important partner for families all across the globe. And a celebration of the strongest human connection there is.
A collaboration between DAVID Madrid and INGO Hamburg.

Film Campaign:

Print Campaign:

Radio Campaign:

Find more about this campaign at:

You may also like

Back to Top