If you’re a parent, you’ll spare no effort to offer the best for your kids. That’s why in IKEA, we have a whole range of quality products specially designed to help them with their daily needs. But if we’re fully honest, no matter how proud we are of our products, for kids there’s always going to be one better option to comfortably lie on: their own parents.​​​​​​​
This strong and universally relatable observation is the inspiration of our latest campaign. A humble approach from a brand that has historically been an important partner for families all across the globe. And a celebration of the strongest human connection there is.
A collaboration between DAVID Madrid and INGO Hamburg.

Find more about this campaign at:
Inc. - AdAge - AdWeek - Campaign - The Independent Contagious - The Drum ​​​​​​​
AWARDS:
CANNES LIONS 2023
GOLD - FILM
SILVER - FILM

SILVER - PRINT & PUBLISHING
SILVER - OUTDOOR
SILVER - OUTDOOR

SHORTLIST - FILM
SHORTLIST - FILM
SHORTLIST - PRINT & PUBLISHING
SHORTLIST - PRINT & PUBLISHING
SHORTLIST - PRINT & PUBLISHING
SHORTLIST - PRINT & PUBLISHING
SHORTLIST - OUTDOOR
SHORTLIST - OUTDOOR
SHORTLIST - OUTDOOR
SHORTLIST - OUTDOOR
CLIO AWARDS 2024
GOLD - FILM
GOLD - PRINT
GOLD - OOH
SHORTLIST - PRINT
ONE SHOW 2024
GOLD - FILM & VIDEO
GOLD - PRINT & PROMOTIONAL
GOLD - OUT OF HOME
GOLD - OUT OF HOME
SILVER - FILM & VIDEO
SILVER - PRINT & PROMOTIONAL
LIA 2023
GOLD - TV/CINEMA
SILVER - ONLINE FILM

SILVER - PRINT 
SILVER - BILLBOARD
SILVER - POSTER
ANDYS 2024
GOLD - PRINT / IDEA
GOLD - PRINT / CRAFT
GOLD - CAMPAIGN / IDEA
ADC ANNUAL 2024
SILVER - Television / Film / Online Video
BRONZE - Television / Film / Online Video
AdAge A-List & Creativity Awards 2024
BEST CAMPAIGN OF THE YEAR
WORK OF THE YEAR - PRINT / DESIGN / OHH
EL SOL 2023
GRAND PRIX - Print & Publishing / Medios Impresos
GOLD - Print & Publishing / Medios Impresos
SILVER - OOH / Exterior
SHORTLIST - Film
SHORTLIST - Best International Campaign / Mejor Campaña Internacional
C DE C 2024
GOLD - IDEA
SHORTLIST - PRODUCTION
CAMPAIGN BIG GLOBAL AWARDS 2024
GOLD - best print campaign of the year
SHOTS AWARDS 2024
GOLD - CONCEPT
SPOTLIGHT FESTIVAL 2024
GOLD - SPOT
CICLOPE FESTIVAL 2023
SILVER - FILM

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