The lockdowns that followed the arrival of Covid-19 in March 2020 hit the automotive sector hard. But despite the decline in sales, for the brand it was essential to stay on the top of consumers' minds.
But what message could Honda send drivers when no one was about to drive anywhere?
THE FILM:
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ADAGE - ADWEEK - CAMPAIGN - DESIGN TAXI - SHOTS - LATINSPOTS -AWARDS
THE ONE SHOW 2021
Shortlist - FILM
Shortlist - FILM
Shortlist - pr
Shortlist - pr
Shortlist - branded entertainment
Shortlist - FILM
Shortlist - FILM
Shortlist - pr
Shortlist - pr
Shortlist - branded entertainment
NY FESTIVAL 2021
FINALIST - FILM
SHORTLIST - FILM CRAFT
FINALIST - FILM
SHORTLIST - FILM CRAFT
DUBAI LYNX 2020-2021
GOLD - FILM
BRONZE - FILM
Shortlist - FILM
Shortlist - FILM
GOLD - FILM
BRONZE - FILM
Shortlist - FILM
Shortlist - FILM
ADSTARS 2021
SILVER - SOCIAL AND INFLUENCER
CRYSTAL - FILM
FINALIST - SOCIAL AND INFLUENCER
FINALIST - FILM
SILVER - SOCIAL AND INFLUENCER
CRYSTAL - FILM
FINALIST - SOCIAL AND INFLUENCER
FINALIST - FILM
THE LOERIES 2020
SHORTLIST - FILM
SHORTLIST - FILM
SHORTLIST - FILM
SHORTLIST - FILM
SHORTLIST - FILM
SHORTLIST - FILM
SHORTLIST - FILM
SHORTLIST - FILM
CAMPAIGN 2020
TOP 1 THE ANNUAL - FILM
TOP 1 THE ANNUAL - FILM