To sell IKEA's outdoor furniture, we gave the outdoors its own news channel where all the exciting things happening outside were presented as breaking news. So the sunrise and the sunsets, the shifts in the breeze, the births and deaths of little creatures in the grass and in the foliage – all of them became news.
We presented each news piece in a lighthearted and entertaining manner on our TV channel, while also live streaming it on "The Outdoors Today" social channels and displaying it on digital OOH screens throughout Dubai.
Just in! Squirrel crosses power line without incident.
We're following breaking news: Rebel group of geese reject V-Formation.
Today in the UAE: Worker and only pretending to work.
Developing story: Spider confuses as to which leg goes after which.
This just in: casualties mount in early bird attack.
We're getting reports of a caterpillar that turned into a moth instead of a butterfly.
News story just breaking: Pigeons could be bobbing to hit music.
AWARDS:
DUBAI LYNX 2020-2021
BRONZE - Film
BRONZE - Film
BRONZE - Film
BRONZE - Film
SHORTLIST - Digital
SHORTLIST - Digital
SHORTLIST - Digital
SHORTLIST - Film
SHORTLIST - Film
ADSTARS 2021
BRONZE - Film
BRONZE - Film Craft
BRONZE - Film Craft
FINALIST - Direct
