IKEA Stores are often located on the outskirts of cities, requiring customers to invest time and effort just to get there.
Buy With Your Time turned that journey into a currency.
The idea was simple: the time people spent traveling to IKEA became part of the payment for their purchases. The farther they traveled, the more value they earned.
By allowing customers to pay with their time, IKEA gave something back in return for the effort of making the trip, transforming travel time into a tangible reward and reinforcing the value of every visit.
Find out More about this campaign at:
Forbes - AdAge - Fast Company - Engadget - INC. - TAXI - SHOTS - LatinSpotsAWARDS:
cannes lions 2020-2021
GOLD - Direct
BRONZE - Direct
BRONZE - Mobile
SHORTLIST - Titanium
SHORTLIST - Creative Data
SHORTLIST - Mobile
SHORTLIST - Mobile
SHORTLIST - Brand Experience & Activation
SHORTLIST - Brand Experience & Activation
GOLD - Direct
BRONZE - Direct
BRONZE - Mobile
SHORTLIST - Titanium
SHORTLIST - Creative Data
SHORTLIST - Mobile
SHORTLIST - Mobile
SHORTLIST - Brand Experience & Activation
SHORTLIST - Brand Experience & Activation
CLIO 2020
SILVER - PR
SHORTLIST - Creative Use of Data
SHORTLIST - Innovation
SILVER - PR
SHORTLIST - Creative Use of Data
SHORTLIST - Innovation
D&AD 2021
WOOD Pencil - Media
SHORTLIST - Creative Use of Data
SHORTLIST - Innovation
WOOD Pencil - Media
SHORTLIST - Creative Use of Data
SHORTLIST - Innovation
ONE SHOW 2021
SILVER - Creative Use of Data
BRONZE - Experiential & Immersive
MERIT - Digital Craft
MERIT - Experiential & Immersive
MERIT - Experiential & Immersive
MERIT - PR
SHORTLIST - Digital Craft
SHORTLIST - Mobile
SHORTLIST - Mobile
SHORTLIST - Mobile
SHORTLIST - PR
SILVER - Creative Use of Data
BRONZE - Experiential & Immersive
MERIT - Digital Craft
MERIT - Experiential & Immersive
MERIT - Experiential & Immersive
MERIT - PR
SHORTLIST - Digital Craft
SHORTLIST - Mobile
SHORTLIST - Mobile
SHORTLIST - Mobile
SHORTLIST - PR
LIA 2021
SILVER - Non Traditional
BRONZE - Ambient & Activation
BRONZE - Digital
BRONZE - Non Traditional
FINALIST - Ambient & Activation
FINALIST - Creative Use of Data
FINALIST - Digital
SILVER - Non Traditional
BRONZE - Ambient & Activation
BRONZE - Digital
BRONZE - Non Traditional
FINALIST - Ambient & Activation
FINALIST - Creative Use of Data
FINALIST - Digital
DUBAI LYNX 2021
GOLD - Outdoor
GOLD - Creative Strategy
Silver - Digital
Silver - Direct
Silver - PR
BRONZE - Brand Experience & Activation
BRONZE - Direct
BRONZE - Mobile
SHORTLIST - Brand Experience & Activation
SHORTLIST - Brand Experience & Activation
SHORTLIST - Digital
SHORTLIST - Digital
SHORTLIST - Direct
SHORTLIST - Mobile
GOLD - Outdoor
GOLD - Creative Strategy
Silver - Digital
Silver - Direct
Silver - PR
BRONZE - Brand Experience & Activation
BRONZE - Direct
BRONZE - Mobile
SHORTLIST - Brand Experience & Activation
SHORTLIST - Brand Experience & Activation
SHORTLIST - Digital
SHORTLIST - Digital
SHORTLIST - Direct
SHORTLIST - Mobile
NY FESTIVALS 2021
BRONZE - Creative Marketing Strategy
FINALIST - Avant-Garde / Innovative
FINALIST - Direct and Collateral
SHORTLIST - Outdoor
SHORTLIST - PR
BRONZE - Creative Marketing Strategy
FINALIST - Avant-Garde / Innovative
FINALIST - Direct and Collateral
SHORTLIST - Outdoor
SHORTLIST - PR
EPICA 2021
GOLD - Promotions & Incentives
SILVER - Creative Use of Data
GOLD - Promotions & Incentives
SILVER - Creative Use of Data
THE CAPLES 2021
GOLD - Mobile
GOLD - Innovation
GOLD - Creative Use of Data
GOLD - Radical New Strategy
GOLD - Mobile
GOLD - Innovation
GOLD - Creative Use of Data
GOLD - Radical New Strategy
ADFORUM PHNX 2021
GOLD - Transform a Brand
GOLD - Transform a Brand
THE LOERIES 2020
SILVER - Media
SHORTLIST - Digital
SHORTLIST - Digital
SHORTLIST - Out of Home
SHORTLIST - PR
SILVER - Media
SHORTLIST - Digital
SHORTLIST - Digital
SHORTLIST - Out of Home
SHORTLIST - PR
AME AWARDS 2021
SILVER - Data
SILVER - Data
EFFIE 2021
SHORTLIST - Household Supplies & Services
SHORTLIST - Marketing Innovation Solutions
SHORTLIST - Household Supplies & Services
SHORTLIST - Marketing Innovation Solutions
