IKEA superstores tend to be located far from city centres. So along with opening a second store in Dubai, we also gave families a bigger incentive to make trips to IKEA. We offered to convert the time they spent on the road into money, which they could use to buy IKEA products.
![](https://cdn.myportfolio.com/1ce483ae-4883-4815-ae65-07650e12682d/691ac14b-7587-4e5f-9082-a091dc64ef0f_rw_3840.jpg?h=9231ade09b982e5e57efcadd1585e734)
![](https://cdn.myportfolio.com/1ce483ae-4883-4815-ae65-07650e12682d/f774f20b-6547-49ae-babd-d47e7bb0a55b_rw_600.gif?h=c5b379152e5f4228700b5471f26d412d)
![](https://cdn.myportfolio.com/1ce483ae-4883-4815-ae65-07650e12682d/b4ba9145-715c-4f14-bdd8-c7881325901b_rw_1920.jpg?h=3d460a974fbc5ce3d82ee51817932393)
![](https://cdn.myportfolio.com/1ce483ae-4883-4815-ae65-07650e12682d/f8c6ad44-8a2d-4934-a916-ec1cc0316332_rw_1920.jpg?h=c7b647af25e0cb809f2974ef458b97bd)
![](https://cdn.myportfolio.com/1ce483ae-4883-4815-ae65-07650e12682d/68ff3274-2205-4dcd-923f-a0a71974a7dd_rw_1920.jpg?h=27436087096805e182217ed2b8d8f0ac)
![](https://cdn.myportfolio.com/1ce483ae-4883-4815-ae65-07650e12682d/bbcf3dbe-ad81-493d-a4c7-df9d02e29577_rw_1920.jpg?h=2dfa20230cd76b5a598063d742e9d902)
![](https://cdn.myportfolio.com/1ce483ae-4883-4815-ae65-07650e12682d/95df159e-7ed8-4067-bd41-c98940d7fa6c_rw_1920.jpg?h=f6c0b0e0f4c3646d5aff3cc633b39ab8)
![](https://cdn.myportfolio.com/1ce483ae-4883-4815-ae65-07650e12682d/16d0aa87-5e5b-4822-8509-a257400a85ee_rw_3840.jpg?h=dec4cb1fc6a9d800203b5ff4c7d574f8)
FIND OUT More ABOUT this campaign at:
Forbes - adage - fast company - engadget - inc - design taxi - shots - latinspotsAwards
CANNES LIONS 2020-2021
GOLD - direct
BRONZE - DIRECT
BRONZE - MOBILE
SHORTLIST - TITANIUM
Shortlist - creative data
Shortlist - MOBILE
Shortlist - MOBILE
Shortlist - BRAND EXPERIENCE & ACTIVATION
Shortlist - BRAND EXPERIENCE & ACTIVATION
GOLD - direct
BRONZE - DIRECT
BRONZE - MOBILE
SHORTLIST - TITANIUM
Shortlist - creative data
Shortlist - MOBILE
Shortlist - MOBILE
Shortlist - BRAND EXPERIENCE & ACTIVATION
Shortlist - BRAND EXPERIENCE & ACTIVATION
D&AD 2021
WOOD Pencil - MEDIA
Clio 2020
SILVER - PR
Shortlist - CREATIVE USE OF DATA
Shortlist - INNOVATION
WOOD Pencil - MEDIA
Clio 2020
SILVER - PR
Shortlist - CREATIVE USE OF DATA
Shortlist - INNOVATION
THE ONE SHOW 2021
SILVER - CREATIVE USE OF DATA
BRONZE - EXPERIENTIAL & IMMERSIVE
merit - DIGITAL CRAFT
merit - EXPERIENTIAL & IMMERSIVE
merit - EXPERIENTIAL & IMMERSIVE
merit - PR
Shortlist - DIGITAL CRAFT
Shortlist - MOBILE
Shortlist - MOBILE
Shortlist - MOBILE
Shortlist - PR
SILVER - CREATIVE USE OF DATA
BRONZE - EXPERIENTIAL & IMMERSIVE
merit - DIGITAL CRAFT
merit - EXPERIENTIAL & IMMERSIVE
merit - EXPERIENTIAL & IMMERSIVE
merit - PR
Shortlist - DIGITAL CRAFT
Shortlist - MOBILE
Shortlist - MOBILE
Shortlist - MOBILE
Shortlist - PR
LIA 2021
Silver - NON-TRADITIONAL
BRONZE - AMBIENT & ACTIVATION
BRONZE - DIGITAL
BRONZE - NON-TRADITIONAL
FINALIST - AMBIENT & ACTIVATION
FINALIST - CREATIVE USE OF DATA
FINALIST - DIGITAL
Silver - NON-TRADITIONAL
BRONZE - AMBIENT & ACTIVATION
BRONZE - DIGITAL
BRONZE - NON-TRADITIONAL
FINALIST - AMBIENT & ACTIVATION
FINALIST - CREATIVE USE OF DATA
FINALIST - DIGITAL
NY FESTIVALS 2021
BRONZE - CREATIVE MARKETING STRATEGY
FINALIST - AVANT-GARDE /INNOVATIVE
FINALIST - DIRECT AND COLLATERAL
Shortlist - OUTDOOR
Shortlist - PR
BRONZE - CREATIVE MARKETING STRATEGY
FINALIST - AVANT-GARDE /INNOVATIVE
FINALIST - DIRECT AND COLLATERAL
Shortlist - OUTDOOR
Shortlist - PR
AME AWARDS 2021
SILVER - DATA
SILVER - DATA
EPICA 2021
GOLD - PROMOTIONS & INCENTIVES
Silver - CREATIVE USE OF DATA
GOLD - PROMOTIONS & INCENTIVES
Silver - CREATIVE USE OF DATA
EFFIE MENA 2021
Shortlist - HOUSEHOLD SUPPLIES & SERVICES
Shortlist - MARKETING INNOVATION SOLUTIONS
Shortlist - HOUSEHOLD SUPPLIES & SERVICES
Shortlist - MARKETING INNOVATION SOLUTIONS
DUBAI LYNX 2020-2021
GOLD - Outdoor
GOLD - CREATIVE STRATEGY
Silver - DIGITAL
Silver - DIRECT
Silver - PR
BRONZE - BRAND EXPERIENCE & ACTIVATION
BRONZE - DIRECT
BRONZE - MOBILE
Shortlist - BRAND EXPERIENCE & ACTIVATION
Shortlist - BRAND EXPERIENCE & ACTIVATION
Shortlist - DIGITAL
Shortlist - DIGITAL
Shortlist - DIRECT
Shortlist - MOBILE
GOLD - Outdoor
GOLD - CREATIVE STRATEGY
Silver - DIGITAL
Silver - DIRECT
Silver - PR
BRONZE - BRAND EXPERIENCE & ACTIVATION
BRONZE - DIRECT
BRONZE - MOBILE
Shortlist - BRAND EXPERIENCE & ACTIVATION
Shortlist - BRAND EXPERIENCE & ACTIVATION
Shortlist - DIGITAL
Shortlist - DIGITAL
Shortlist - DIRECT
Shortlist - MOBILE
THE CAPLES 2021
GOLD - MOBILE
GOLD - INNOVATION
GOLD - CREATIVE USE OF DATA
GOLD - RADICAL NEW STRATEGY
GOLD - MOBILE
GOLD - INNOVATION
GOLD - CREATIVE USE OF DATA
GOLD - RADICAL NEW STRATEGY
AD FORUM PHNX 2021
GOLD - TRANSFORM A BRAND
GOLD - TRANSFORM A BRAND
THE LOERIES 2020
SILVER - MEDIA
Shortlist - DIGITAL
Shortlist - DIGITAL
Shortlist - OUT OF HOME
Shortlist - PR
SILVER - MEDIA
Shortlist - DIGITAL
Shortlist - DIGITAL
Shortlist - OUT OF HOME
Shortlist - PR