Nico&Fer - Canon - The Full Picture

Every day, parents across the world use their Canon cameras to capture their children’s lives.

The trade-off? They often don’t appear in the picture. Nor in the instant memory they’re creating forever.

On International Father’s Day, we recognized dads who selflessly preserve their children’s memories.

Find more about this campaign at:

Campaign - AdAge - Adweek - LBB

AWARDS:

Cannes Lions 2025
SHORTLIST - Industry Craft
SHORTLIST - Industry Craft
SHORTLIST - Industry Craft

CLIO AWARDS 2025
BRONZE - Print

DUBAI LYNX 2025
BRONZE - Outdoor
SHORTLIST - Outdoor

NY FESTIVAL 2025
FINALIST - Outdoor
FINALIST - Print

ADC GERMANY 2025
SILVER - Print
BRONZE - Out of Home