Halloween. You know the drill: scary movies, jump scares, lights off. But the real ritual isn’t what’s on screen — it’s what happens on the sofa or bed. Because the moment things get tense, everyone reaches for the nearest cushion, throw or blanket like it’s protective gear.
Introducing: IKEA Halloween Essentials.
A seasonal IKEA “collection” that reframes everyday cushions, throws and blankets as the real heroes of horror night. A Halloween campaign with no monsters, no blood, no pumpkins. Just the things people use to survive it.
