In the UAE, prices in the furnishing sector rose with the country’s inflation rate. Increases that caused the brand’s competitors to raise prices along with the market’s rates, making IKEA products even more affordable. Thus, Inflation-Proof Products were born—a selection of 80 IKEA’s most iconic items whose price “just” remained unchanged.
Reinforcing the brand’s commitment to affordability and bringing to life the brand’s vision “To create an everyday life for the many people”, even in hard times.
AWARDS:
CANNES LIONS 2023
SHORTLIST - OUTDOOR
D&AD 2023SHORTLIST - OUTDOOR
WOOD Pencil - Press & Outdoor
SHORTLIST - Press & Outdoor
ONE SHOW 2023
MERIT - Print & Promotional
MERIT - Print & Promotional
MERIT - OOH
SHORTLIST - Print & Promotional
MERIT - Print & Promotional
MERIT - Print & Promotional
MERIT - OOH
SHORTLIST - Print & Promotional
